Website privacy policy

The policy below applies to all Duke University Health System websites, including, but not limited to:

Duke is committed to protecting your online privacy. In general, you can visit Duke Web sites without revealing any personal information. However, you may be asked to provide personal information to gain access to some of our content and services. This information helps us to better ascertain and address the health care needs and concerns of site visitors.

All personally identifiable data that you enter on this site is not sold or given to any third parties.

Analytics tools

We use analytics tools and other third party technologies, such as Google Analytics (including Google Analytics Demographics and Interest Reporting and Remarketing with Google Analytics) and DoubleClick Cookies, to collect non-personal information regarding you  in the form of various usage and user metrics when you use our online Sites and/or Services. These tools and technologies collect and analyze certain types of information, including cookies, IP addresses, device and software identifiers, referring and exit URLs, onsite behavior and usage information, feature use metrics and statistics, usage and purchase history, MAC Address, mobile unique device ID, geo-location, demographic and interest data, and other similar information.

The third party analytics companies who collect information on our Sites and/or Services and other online products and/or services may combine the information collected with other information they have independently collected from other websites and/or other online or mobile products and services relating to your activities across their network of websites as well as online and/or mobile products and services. Many of these companies collect and use information under their own privacy policies.

In addition to our use of technologies as described herein, we may permit certain third party companies to help us tailor advertising that we think may be of interest to you based on your use of Duke Medicine Sites and/or Services and to otherwise collect and use data about your use of Duke Medicine Sites and/or Services. 

You may opt out of the Google advertising cookies by visiting the Google advertising opt-out page or you may opt out of Google Analytics by visiting the Google Analytics opt-out page. Google has additional information available about their Remarketing Privacy Guidelines, and Restrictions.


We use user information, including behavioral metrics, and other non-personally identifiable information to operate, provide, improve, and maintain our Sites and Services, to develop new products and services, to prevent abuse and fraud, to personalize and display advertisements and other content for you, and for other administrative and internal business purposes.

Email communications

Communication that you send to us via the email links and forms on our site may be shared with a customer service representative, employee, or medical expert that is most able to address your inquiry. We make every effort to respond in a timely fashion once communications are received.

Because email does not provide a completely secure and confidential means of communication, please do not use e-mail if you wish to keep your communication private. Instead, call 888-275-3853 with your request.

Complaint process

If you have a complaint or problem, or if you believe your privacy rights have been violated, you may contact us. Please indicate the reason for contacting us. Our customer service department will forward your complaint to the appropriate Duke University Health System department for response or resolution.

Last updated: April 2015